Services / Ads
There's no point paying to reach everyone. The work is narrowing it to the people who fit what you sell, in whatever area you sell it, then making sure every enquiry gets counted and followed up.
Work out who actually buys from you and where they are.
Set up tracking on your website (the Meta Pixel and Google tags) so every enquiry is counted.
Build the ads and the page they send people to, or a lead form inside Facebook and Instagram.
Run them to a tight audience and area, with follow-up ads for people who showed interest.
Check them while they run and move money towards what's bringing in enquiries.
Report on enquiries and what each one cost, in plain numbers.
It depends on what you sell and how far you want to reach. We'll suggest a starting budget and adjust it once there's data. The ad spend is paid straight to Meta or Google from your own account.
Google catches people already searching for what you sell. Facebook and Instagram reach people who fit your customer but aren't searching yet. Plenty of businesses need one before the other.
Yes. The accounts and the data stay in your name. We work in them with access you give us.
Ads start showing within a day or two of going live. The first couple of weeks are about finding what works, so give it a few weeks before judging it.
Based in Camperdown, Victoria. Marketing, websites and social media management for businesses in Warrnambool, Colac, Terang, Cobden, Mortlake, Timboon, Port Fairy, Portland, Hamilton, Geelong and the Surf Coast.
Further afield? Happy to work online or travel.